Variety reports that with production starting today on 'Terminator Salvation: The Future Begins', producers at the Halcyon Co. say they aim to deliver a PG-13 movie to Warner Bros. for release on May 22, 2009.
A family-friendly rating opens many doors, including a "Terminator Salvation" licensing deal for action figures with Playmates Toys.
"Our merchandising program will be the largest to date for 'The Terminator,' " said Halcyon co-founder and co-CEO Derek Anderson, ex-owner of ad agency In the Mix, who adds that he had not discussed the possibility of an R-rating with Warners. "We won't force it. We are carrying on in the tradition of the mythology, with an exciting approach to the action. If we can make a compelling film to reach the widest audience, why wouldn't we do it?"
Halcyon has already launched Halcyon Games to create a "Terminator" game for release at the same time as the movie.
"The first three games were all bad," Anderson said. "The core fans are screaming for something fresh; they won't be just playing the movie."
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